|
MONTHLY MARKETING WISDOM
What products are you giving to customers to promote your business? Sorry to say that many of those plastic keychains that people receive with a logo on them end up in the rubbish. There are thousands of other products that you could be giving people with your logo on them that they would actually use. For example, if you were a owned a company that fixed computers, you could get custom USB drives with your logo on them to give to your customers. An order of a few dozen USB drives with a custom logo may not be as cheap as a keychain but i'm betting people wouldn't throw those away because they are useful, they cost at least $10-$20 for a cheap one at a store and now that company logo will get repeated exposure.
Another example of a promotional product that can either be great or be stuffed in the drawer of your desk for the next ten years is the almighty pen. Our company sells at least a thousand different styles of pens and there are some that are great and some that are not. If you're going to spend the money to promote your company, why not go all out. If you give people a beautiful chrome pen with your logo 'laser engraved' on the side, that's going to be their treasure, their favorite pen, which will get used all of the time. Maybe you could give them one of those flimsy neon orange plastic pens that they are going to stuff in the desk as soon as they get to work, it's your decision.
-The scholars at APT
|
|
